is German for relevance

technology companies reshaping media, entertainment and business 
to targeted audiences through relevant, results-driven pR programs.

Relevanz Public Relations

is an experienced, passionate, energetic and creative firm

Steve Stratz


Led by 20+ year technology communications professional Steve Stratz, Relevanz Public Relations partners with technology companies reshaping media, entertainment and business. His goal is to connect clients to targeted audiences through relevant, results-driven public relations and marketing communication programs.

Prior to starting Relevanz Public Relations, Steve co-founded and served as one of two partners at Illuminate Public Relations. For nearly eight years he had the opportunity to work with an array of innovative companies, including appssavvy, Believe Entertainment Group, Jun Group, Plink and T-Mobile.

Previously, Steve worked in-house at Internet-focused companies Zango/Platrium, aQuantive, InfoSpace and Go2Net. He began his career in public relations at Edelman and The Fearey Group after producing TV news in both the Seattle and Spokane, Washington markets.

Steve holds a B.A. in Communications from Washington State University's Edward R. Murrow College of Communications.

Relevanz Public Relations capabilities:

Positioning & Messaging

Exercise to determine who/what/how and boilerplate

Campaign Planning

First 30 days, quarterly and annual

Scorecard: Tracking of results in real-time

Press Office

Media, influences and analyst relations

Byline content creation and media placement

Speaker Bureau

Event calendar creation, keynote and panel topic development, and event/conference organizer relations

Social Media Strategies & Implementation

Content creation, sharing, tracking and audience development


Identifying and submitting for corporate, product and executive opportunities

Corporate Communications

Both internal and crisis communications

Marketing Communications Materials Development

Press kit

Case studies

Research and white papers

Thought Leadership

Thought leadership was a key component of the campaign we ran for Jun Group, a cross-screen video advertising platform. Our media relations, byline article and speaker bureau programs have consistently driven strong results:

Feature Stories

For Believe Entertainment Group, a NYC-based entertainment company working with A-list talent from LeBron James to Tiësto, we have been tasked with generating feature pieces by telling the company’s innovative story to the media. It's been a long-term partnership to develop numerous high profile features including:


For more than five years we worked with appssavvy. With the emergence of the native advertising category, we led a campaign well in front of the trend positioning the company’s technology and executive team as leaders in the space through an aggressive media relations and speaker bureau campaign:


For fullcube, a Charlotte, N.C.-based platform integrating and automating subscription-based businesses, we successfully launched the company in 2016. More importantly, we built upon those efforts to drive momentum for fullcube’s technology with targeted audiences.

Results: they talk about you




Relevanz Public Relations welcomes the opportunity to connect and discuss your public relations and marketing communications needs.

Contact Steve Stratz


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